Phase One comprised the acquisition, feasibility, design and the securing of planning consent for the conversion and two-storey extension of a former office building to provide 38 luxury apartments and penthouses opposite Morning Crescent Underground station in the heart of Camden. Construction was completed in December 2019 and the apartment building is now operated via GMG’s hospitality arm, Mirabilis.

Phase Two comprises the demolition of the adjoining low rise office complex and re-development to form a new six-storey, 60-bedroom boutique hotel, with leisure and office co-working facilities. Planning consent was granted in August 2020 and construction works will begin in Q2 2021. The site is situated directly adjacent to Koko’s, a major live music, entertainment and hospitality venue under-going its own re-development and transformation. To be opened in 2021, it will attract an international visitor base and is expected to provide a captive market.